Juan on Nowness

Juan was hired by Nowness to cover the Rally Dakar in Buenos Aires. The story has been published on this prestigious site on January 20th. 2011. Click here to see the story.

Esplendor Hotels

Juan has been assigned by FEN the shooting of Esplendor Hotels in Buenos Aires and Rosario. He covered Esplendor at Galerias Pacifico, Palermo Soho, Palermo Hollywood and the Savoy Rosario. Stylist was Javier Casals, newly arrived from Italy and Spain, where he spent 8 years. Juan and Javier made a fantastic tandem while working for Elle Deco back in the 90s. They enjoyed enormously being able to work together on this project.

Dream assignment in Salta

During November, Juan was hired by Interbrand to photograph "Colome" and "Amalaya" estates in Salta, north Argentina. This wonderful estancia + vineyards is an amazing place. Juan spent a whole week shooting interiors, portraits, wineries and vineyards, producing a thousand images for the Donald Hess' company image bank. The stylist was Javier Casals.

Amazing view of Torre Repsol (Puerto Madero)

Luigi Bosca De Sangre

Luigi Bosca has just released their awaited new blend, De Sangre. Graphic Design was by Lorenzo Shakespear, Ad agency was La Age, Joaquin Chas leading the project. Juan worked for Vicky Lopez of LB on the photos.

Camalotes "El Viaje"

Another newly released CD by MA recordings features one of Juan's photos on the cover. Lucas Nicotian's trio Camalotes (Fabian Martin on bass and Tomas Bobjaczuk on drums) is a blend of jazz and argentinian folklore. Very beautiful music, very well recorded.

Isabel

Juan Santa Cruz asked Juan to photograph his ultra-chic bar Isabel. The place is stunning.

Whirlpool at Casa FOA 2010

Cecilia Passalacqua, Marketing Director of Whirlpool Argentina, has chosen Juan once more to photograph the spaces at Casa FOA. The splendid work of interior designers at La Defensa, San Telmo, was used by Whirlpool as a frame for their new products.

Dino Saluzzi's "El Encuentro" newly released

Dino Saluzzi's new album on ECM records, called "El Encuentro" (ECM 2155) has just been released. It features a couple of Juan's photos on the cover. The music consists of four movements for bandoneon, cello, saxophone and orchestra. The Metropole Orchestra conducted by Jules Buckley was recorded in Amsterdam on February 2009. The soloists are of course Dino on bandoneon, his brother Felix on tenor saxophone and the unique Anja Lechner on cello.

Puente Celeste's "Nama"

MA Recordings has just released Puente Celeste's last effort. Recorded in Buenos Aires in April 2010, it features Santiago Vazquez on percussion, Edgardo Cardozo on guitar and vocals, Luciano Dyzenchauz on double bass, Lucas Nicotian on piano and accordion and Marcelo Moguilevsky on winds. This band of wizards produce an intoxicating blend of folklore, unique in its style and dexterity. A stunning recording, it was produced and recorded by Todd Garfinkle from LA. Juan shot the recording session and the photos were used also as the cover of this CD.

Draught beer at Turf Tavern

Nacho Hitters grasped the camera and made some abstract studies on form and color while his father enjoyed creamy stout at legendary Oxford's Turf Tavern. Not pictured is Lola, Juan's wife, who is always capturing the action when the Hitters family is on a trip. Luz, their daughter, was studying steadily at the Royale Academy while the rest of the team had fun!

New girl by Luz Hitters

Another stunning drawing by Juan's daughter, Luz.

Marcelo Figueras' portrait on British Edition of "Kamchatka"

Atlantic Books is releasing Marcelo Figueras' novel "Kamchatka" for UK and Commonwealth. Juan was asked to provide a portrait of the author.

Shooting Mario Guerci for RITMO

HanesBrands Argentina Maria Laura Popovici has chosen Juan for the 2010 RITMO campaign. Juan photographed star model Mario Guerci at an abandoned factory. Graphic Design was by FF Diseño, Make-Up and Hair-dressing by Sebastian Correa.

Air Canada's En Ruote Magazine

Juan was hired by the Spafax (Air Canada) to shoot "El banderin" bar in Buenos Aires for their magazine "En Route".

The Tyranny of focus (new show at Hoyts Premium DOT)

The ability to register reality. This may well be the major characteristic of this technique we call photography. The camera, as the main instrument, serves us to capture, in an amazing way, small details which are part of it. Is there anything more reliable than a photograph to demonstrate that something really exists and show its characteristics? Today, more than ever, in the era of virtual retouching, we know this is not true. However, regardless of this, our visual culture continues to demand more images.

For an advertising photographer, as has been Hitters for almost two decades, the temptation of breaking functionalist mandates often becomes unbearable. That is why all of a sudden, he found himself using his camera in a different way, as if it were a brush.

The images that make up this exhibition are good examples of this view, when he is liberated, at least in his spare time, of the tyranny of focus and detail. As a crazy monkey with brushes, Hitters makes the most of the camera´s resources to repaint what his eyes see through the lens: a reality that is less real, more ductile and less accurate.

We don´t know whether he is an electronic painter or a photographer who has turned into a painter. The truth is that those brushstrokes that make up these works tell us of emotional landscapes rather than being a record of reality. Disobedience has produced a new world, free of precisions and details.

At least for a moment.

Lorenzo Shakespear, 2010

Fanfare magazine cover by Juan

While visiting BIS headquarters in Akersberga, Sweden, in 2007, Juan made some portraits of Robert Von Bahr, BIS' Commander in Chief. They have been sleeping for a couple of years, until RvB chose one of them to illustrate the cover of the new issue of the legendary North American Fanfare magazine. An interesting article on RvB is featured in it.

Jim chair

Juan has recently contributed to the furniture design and manufacturing company Rossi on the production of artistic images to be used as decoration for their offices and showroom. The Jim chair's sexy curves proved to be terrific material for composing. Art Director was Fernanda Fridman of FF Diseño.

Impostores on FX

Juan shot Leticia Bredice and Leonardo Sbaraglia during an intense session that took place at his studio. The pictures are already being used in huge signs for the presentation of the new series Impostores to be launched November 17th. on Fox FX channel. The producer of the series is Juan Parodi. Advertising Agency is DobleGe. Retouching was performed by Natalia Alvarez Vigil.

Windfall Light, the visual language of ECM

Lars Müller Publishers of Switzerland has just released "Windfall Light, the Visual language of ECM". A splendid collection of ECM photos and graphics it features all ECM covers from Mal Waldron's "Free at last" (1969) to Keith Jarrett's "Testament" (2009). The book contains many covers illustrated with Juan's photos as well as pictures of ECM musicians such as Dino Saluzzi and Anja Lechner that Juan shot during the last ten years.

Juan's picture in Keith Jarrett's new album: Testament

Manfred Eicher, the legendary producer who founded the German music label ECM 40 years ago, has chosen one of Juan's pictures for the cover of latest recording by Keith Jarrett, Testament. This triple album features two concerts Keith gave in London and Paris during November and December 2008. Juan has been listening to Keith since he was 14, when he discovered "The Köln Concert", so it is with huge pride that he shares this news with you today. Juan had previously contributed with ECM providing pictures for most of Dino Saluzzi's CDs as well as Pablo Márquez' solo effort, Música del Delphin .

Luigi Bosca Evolución

Juan has recently shot the whole collection of Luigi Bosca wines for Arizu. Lorenzo Shakespear of Diseño Shakespear has designed a new catalog based on the concept of Evolution. Vicky López, Marketing Manager of Arizu, has organized a whole presentation at the Alvear Palace Hotel that will take place October 29th.

Luigi Bosca Icono by Lorenzo Shakespear

"El nombre Icono fue creado durante un período de dos meses y surgió de una lista de unas doscientas alternativas. Desde el punto de vista de la sugestión, Icono es el sueño de cualquier profesional de marcas: es un nombre dúctil, vital, suave y fuerte a la vez, delicado pero con virilidad y fortaleza. La acertada combinación de los elementos acústicos de las letras de Icono ayudan a que, tras escucharlo y pronunciarlo, recordar el nombre no presente dificultades. La particularidad del trabajo con Luigi Bosca es el involucramiento directo de la familia. Contra todas las fantasías populares sobre el diseño, lo más importante de este trabajo no es el diseño gráfico de la etiqueta sino la precisión con que la planificación conjunta del acontecimiento Icono fue concebida. Son raras y contadas las oportunidades en que al más alto nivel gerencial el intercambio es tan intenso y la capacidad reflexiva tan creativamente divergente.

Desde donde cada uno lo perciba, Icono pide respeto y cuidado a la vez. Suena con la autoridad de lo que evoca: el vino símbolo, el paradigma, el primigenio, lo emblemático. Es lo más elevado y ambicioso, lo que no puede superarse. Icono invita a ser bebido. O a ser atesorado.

Su resolución gráfica, orgánica, simple, casi elemental, con una meticulosa implementación, contrasta con las características complejas y elaboradas del vino. Así, la expresión cruda y gestual, producto de un sentimiento verdadero y espontáneo, encuentra una organización que respira claridad, orden y honestidad. Entre el pensamiento y la expresión, el componente visual de Icono es una declaración de principios, una descripción breve de una condición única que transmite movimiento y calma a la vez.

Como toda buena marca, Icono tiene una historia para contar. Y como toda buena historia, la de Icono es breve. La idea de suscribir a tendencias gráficas peregrinas o a efectos visuales de la pirotecnia Apple Macintosh nunca entró en escena. ¿Qué tiene la etiqueta de Icono que no tengan las demás etiquetas? La respuesta es nada. Es un oasis. Y en ese páramo se yergue, orgullosa, la firma de la historia. Evocando la impronta personal de Luigi Bosca de hace casi un siglo, este fragmento de un manuscrito original nos dice, de puño y letra y con la autenticidad de quien no tiene que probar nada: así se hace".

© 2009 Lorenzo Shakespear (used with permission)

Expotrastiendas 2009

Fernando Entin, director of Elsi del Rio Gallery has invited Juan to show this photograph (Guerrero, Ruta 2) in the 9th Edition of Expotrastiendas held in Buenos Aires from October 16th until October 20th, 2009. Though an old shot (ca. 1993) it had never been shown before.

Dezzen Top 10: shops

His work for architects Dieguez/Fridman (the Ayres Store in Palermo Viejo, Buenos Aires) was featured in Dezeen.com as one of the top 10 shops.