Ads for El Gourmet

Penelope Dianda from Pramer has been doing an outstanding job based on the many portraits Juan has shot for El Gourmet channel. Penelope, Juan and Paula Zelicovich, also from Pramer, have been working together for many years. It shows!

Utilisima in NYC

While walking out of the Subway at Delancey Street Station in NYC Juan found a poster with the portraits of Martin Llorens he made in August 2010 for the Utilisima Channel owned by Fox.

Montevideo

Kaiken Ultra for Lutecia

Zaira Nara ~ Dunlop Spring Summer 2011 2012

New work for Novecento

Bodega Dante Robino has just launched a new line called Raices. Alex Smink and Morita Marino from El Camino, are behind the inspired design of this new collection. You can take a look at the communication strategy development at Behance.

Pernilla's conclusion while in BA

Just arrived from Tupungato, Mendoza

Juan was hired by Tato Zampardi, president of Adentro Comunicacion, to shoot Finca Flichman's terroir and winery at Tupungato and Barrancas, Mendoza. Weather was majestic and the people very nice. Juan had done this job some years ago but needed updating. The wine was, of course, amazing.

Seco for Jumbo

Jumbo has launched a new line, this time by SECO. Juan was able to work again with Ivana Sacanni. The location was an old barn that could have well been someplace in Scandinavia. The catalogue was produced by Silvina Sobrino from Jumbo, design was by FF Diseño. Make-up and hair-styling by the always inspired Sebastian Correa's team. A wonderful session on an extremely hot sunny day (not ideal for rain-wear).

Las Oreiro for Jumbo

Las Oreiro made a special collection for Jumbo. Juan shot gorgeous model Ivana Saccani on a pin-up production made at Cualquier Verdura, San Telmo. Graphic design was by FF Diseño. Hairstyling and make-up by Sebastian Correa's team. It was a terrific session.

NatGeo hired Juan for "Tabu" Latinamerican Campaign

Juan was assigned the portraying of Dario Straschnoy (Young & Rubicam), Ramiro Castillo Marin (Havas Media) and Ezequiel Jones (Unilever) for the NatGeo Latinamerican campaign of Taboo. You can see the dossier here.

Curious view in Puerto Madero

While shooting an apartment by interior designer and architect Mariana Galli in a skyscraper in Puerto Madero Juan found this improbable situation.

In Patagonia for Bodega del Fin del Mundo

Juan has just arrived from San Patricio del Chañar, Neuquen, where he made a three day assignment for Bodega del Fin del Mundo. He met the Viola family there, as well as legendary wine consultant Michel Rolland and Matias Gainza Eurnekian. It was hard work but proved to be fun as well.

At Mendoza for Dante Robino

Juan travelled to Mendoza with Alex Smink from El Camino to shoot Dante Robino's terroir and winery at Lujan de Cuyo.

Wallpaper City Guide BA 2011 just launched

Juan has contributed again on the Wallpaper City Guide providing most of the photos for the new, 2011 edition. Hope you find this updated version, of interest. He was able to meet the team that designs and edits all the Wallpaper City Guides while on a visit to London, U.K., on July 2010. Sophie Corben and Robin Key invited Juan to the ICP Media headquarters at the stunning 007 style Blue Fin Building in Southwark, meters away from the Tate Modern. Published by Phaidon.

Juan on Nowness

Juan was hired by Nowness to cover the Rally Dakar in Buenos Aires. The story has been published on this prestigious site on January 20th. 2011. Click here to see the story.

Esplendor Hotels

Juan has been assigned by FEN the shooting of Esplendor Hotels in Buenos Aires and Rosario. He covered Esplendor at Galerias Pacifico, Palermo Soho, Palermo Hollywood and the Savoy Rosario. Stylist was Javier Casals, newly arrived from Italy and Spain, where he spent 8 years. Juan and Javier made a fantastic tandem while working for Elle Deco back in the 90s. They enjoyed enormously being able to work together on this project.

Dream assignment in Salta

During November, Juan was hired by Interbrand to photograph "Colome" and "Amalaya" estates in Salta, north Argentina. This wonderful estancia + vineyards is an amazing place. Juan spent a whole week shooting interiors, portraits, wineries and vineyards, producing a thousand images for the Donald Hess' company image bank. The stylist was Javier Casals.

Amazing view of Torre Repsol (Puerto Madero)

Luigi Bosca De Sangre

Luigi Bosca has just released their awaited new blend, De Sangre. Graphic Design was by Lorenzo Shakespear, Ad agency was La Age, Joaquin Chas leading the project. Juan worked for Vicky Lopez of LB on the photos.

Camalotes "El Viaje"

Another newly released CD by MA recordings features one of Juan's photos on the cover. Lucas Nicotian's trio Camalotes (Fabian Martin on bass and Tomas Bobjaczuk on drums) is a blend of jazz and argentinian folklore. Very beautiful music, very well recorded.

Isabel

Juan Santa Cruz asked Juan to photograph his ultra-chic bar Isabel. The place is stunning.

Whirlpool at Casa FOA 2010

Cecilia Passalacqua, Marketing Director of Whirlpool Argentina, has chosen Juan once more to photograph the spaces at Casa FOA. The splendid work of interior designers at La Defensa, San Telmo, was used by Whirlpool as a frame for their new products.

Dino Saluzzi's "El Encuentro" newly released

Dino Saluzzi's new album on ECM records, called "El Encuentro" (ECM 2155) has just been released. It features a couple of Juan's photos on the cover. The music consists of four movements for bandoneon, cello, saxophone and orchestra. The Metropole Orchestra conducted by Jules Buckley was recorded in Amsterdam on February 2009. The soloists are of course Dino on bandoneon, his brother Felix on tenor saxophone and the unique Anja Lechner on cello.

Puente Celeste's "Nama"

MA Recordings has just released Puente Celeste's last effort. Recorded in Buenos Aires in April 2010, it features Santiago Vazquez on percussion, Edgardo Cardozo on guitar and vocals, Luciano Dyzenchauz on double bass, Lucas Nicotian on piano and accordion and Marcelo Moguilevsky on winds. This band of wizards produce an intoxicating blend of folklore, unique in its style and dexterity. A stunning recording, it was produced and recorded by Todd Garfinkle from LA. Juan shot the recording session and the photos were used also as the cover of this CD.